1. Who We Are

Legal-Ease SEO is a doing business as name of ARI Digital.

DBA: Legal-Ease SEO
Legal Entity: ARI Digital
Address: 501 S. Home Ave, Park Ridge, IL 60068

In this Privacy Policy, “Legal-Ease SEO,” “we,” “us,” and “our” refer to ARI Digital doing business as Legal-Ease SEO.

2. Information We Collect

In the last 12 months, we may have collected the following categories of personal information, depending on how you interact with us:

• Identifiers, such as your name, email address, phone number, IP address, and online identifiers.
• Professional or business information, such as your law firm name, website, city, practice area, service details, and inquiry information.
• Internet or network activity information, such as page views, device/browser data, referral URLs, click behavior, and interaction with our website, forms, and ads.
• Communications data, such as messages, form submissions, appointment details, support requests, and responses to our emails or ads.
• Payment or transaction information, if you purchase services from us, typically processed through third-party payment providers.
• Information you provide for onboarding or service delivery, such as website access, Google Business Profile details, business listings information, or related campaign data.

3. Sources of Information

We collect personal information from several sources, including:

• Directly from you when you fill out a form, book a call, email us, purchase a service, or otherwise contact us.
• Automatically through cookies, pixels, analytics tools, and similar technologies when you browse our website or interact with our ads.
• From service providers and platforms we use to host pages, manage leads, schedule appointments, process payments, or deliver services.
• From publicly available sources, such as law firm websites, public business listings, and public Google Business Profile data, when relevant to our services.

4. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• To respond to inquiries, schedule calls, and communicate with you.
• To provide, manage, and improve our marketing and SEO services.
• To process purchases, invoices, and related transactions.
• To personalize your experience and improve our website, offers, and advertising.
• To measure ad performance, website performance, and campaign effectiveness.
• To send service-related messages and, where permitted, marketing communications.
• To protect our website, business, customers, and systems from fraud, misuse, and security incidents.
• To comply with legal obligations, enforce our terms, and resolve disputes.

5. Cookies, Pixels, and Advertising Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to understand how visitors use our website, measure the effectiveness of our advertising, and improve our marketing.

These technologies may collect data such as IP address, browser type, pages viewed, actions taken on our website, referral source, and interactions with our forms or ads. We may use tools such as the Meta Pixel and similar analytics or advertising technologies to measure conversions, build audiences, and remarket our services.

6. How We Disclose Information

We may disclose personal information to the following categories of third parties:

• Website, hosting, CRM, scheduling, and communications providers that help us operate our business.
• Analytics and advertising partners that help us measure performance, understand traffic, and market our services.
• Payment processors and other vendors that help us collect or manage payments.
• Professional advisors, legal counsel, insurers, and auditors when reasonably necessary.
• Law enforcement, regulators, or other parties where disclosure is required by law or reasonably necessary to protect rights, safety, or property.

We do not sell your personal information for money. However, when we use advertising and analytics tools, certain disclosures to advertising partners may be considered “sharing” or targeted advertising under some privacy laws.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, resolve disputes, enforce agreements, comply with legal obligations, and protect our business.

The exact retention period depends on the type of information, the context in which it was collected, the services involved, and applicable legal requirements.

8. Your Privacy Rights

Depending on where you live, you may have certain privacy rights, including the right to request access to personal information, request correction of inaccurate information, request deletion, request a copy of certain information, object to certain processing, withdraw consent where processing is based on consent, or opt out of certain disclosures for targeted advertising.

If you are a California resident, you may have rights under California privacy laws, including the right to know what categories of personal information we collect, the sources of that information, the purposes for which it is used, the categories of third parties with whom it is disclosed, and how to exercise your rights.

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar privacy laws, you may also have rights relating to the legal basis for processing, data portability, and complaint rights with a supervisory authority.

9. Marketing Communications

If you provide your contact information, we may send you service-related messages and, where permitted by law, marketing communications about our offers and services. You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our website and services are not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can review and delete it if appropriate.

12. International Data Transfers

If you access our website or services from outside the United States, please note that your information may be processed and stored in the United States or other jurisdictions where we or our service providers operate.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will post the revised version on this page and update the effective date when appropriate. Your continued use of the website or services after an update becomes effective means you accept the revised policy.

14. Contact Us

Legal-Ease SEO
DBA of ARI Digital
501 S. Home Ave
Park Ridge, IL 60068
Email: [email protected]